Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Archives November 2010

Written by: Darlene

In this day and age, it’s not enough to have a website – you need to have an optimized website. Millions of people use search engines every day to find information that they need. If you can provide the information that they are looking for, you can earn their business. But none of this can happen if your website isn’t optimized.

Without optimization, your website simply won’t be found. It doesn’t matter how great your product is or what a wonderful service you offer. If you’re not being found in the search engines, your business doesn ...

Written by: Darlene

search engine optimization imageWhether you’re a large company in downtown Calgary, a small company on the outskirts, or an entrepreneur with a business in your basement in Timbuktu, search engine optimization, or SEO, is an essential ingredient of success.  Because the world surfs the web to make buying decisions, you’ll want to be the company that they find when they’re ready to buy whatever it is that you sell. Being found online at the top of Google, Bing, and Yahoo by your target customers would be a lot like having prime real estate, such as one of the big anchor ...

Written by: Darlene

Copywriting is an important part of the success of your website. Your web copy needs to motivate your customers and prospective customers to take action. But it also needs to get the attention of the search engines so that you can obtain great organic rankings in the search engine results pages. That’s why SEO copywriting is so important in 21st century marketing. By writing for your audience, and based on the fundamentals of search engine optimization, your business could get traffic that turns into customers.


SEO, or search engine optimization, is the act of designing your website ...

Written by: Darlene

Will a content management system help you grow your business online? Yes! And here's how. Content sells and today’s websites need to be more than a simple brochure that gives clients and prospects a glimpse into your business. Your website needs to work as a rich and interactive lead generation tool and a good content management system (CMS) can make it easy for you to help it do that.

What is a Content Management System?

django content management system

Once upon a time, before content management systems, updating a website could be pretty labour intense. Non-technical people really couldn’t do it ...

Written by: Darlene

Do you find that searching the Internet for a web design firm, that designs professional business websites with all the features that you require, to be extremely time consuming?

Have you ever noticed that some companies offer an amazing looking web design for your business, but do not include SEO strategies when building your site? Without built-in SEO strategies your website stands a good chance of being ignored by the search engines such as Google. So now you have a beautiful website but you need to go out and hire a Search Engine Optimization (SEO) firm because you realize that ...

Written by: Darlene

Outstanding web design is achieved through creativity and discipline. The technical programming you don't see is soaked through with beauty and allure. Captivating to people visiting the site and enticing to search engine spiders, outstanding web design leads to a healthy bottom line. This collaboration of art and science can materialize in lots of packages, but there are some distinguishing features that set apart the best sites from the mediocre ones.

web design

Four Important Features of Outstanding Web Design:


The synergy between each separate feature of the site with the whole is the primary key to outstanding web design ...