Copywriting is an important part of the success of your website. Your web copy needs to motivate your customers and prospective customers to take action. But it also needs to get the attention of the search engines so that you can obtain great organic rankings in the search engine results pages. That’s why SEO copywriting is so important in 21st century marketing. By writing for your audience, and based on the fundamentals of search engine optimization, your business could get traffic that turns into customers.
SEO, or search engine optimization, is the act of designing your website so that search engines will list you as relevant for your niche. There are many different SEO techniques that can help you get indexed in a productive way. By getting indexed as a highly relevant site in your niche, potential customers could find your site. Organic SEO is the best way to get found by potential customers. It doesn’t cost you on a per-click basis and your prospects tend to trust the organic results more than the paid or sponsored listings as well.
Online copywriting is the act of writing to attract Internet sales. Once you get the click from the interested person that is searching for the thing that you sell, your website needs to appeal to that visitor so they’ll be compelled to take the action you want them to take.
An online audience doesn’t always have the same wants and / or needs as an offline audience.
It takes skill and knowledge of Internet marketing to appeal to the online market place.
Effective copywriting compels the reader to act, rather than surf away to another page.
That action could be to sign up for a newsletter, to buy a product that’s for sale, to subscribe to a blog, to share a link with a friend, and so on.
The words on the pages of your website could make or break your online presence. Regardless of how great your product or service is, it’s words that can sell it. Copywriting helps you grab the attention of the reader and propel them to your desired call to action.
Your website needs content that engages the reader. It also needs content that attracts that reader through indexing. The right words and phrases weaved into your copy could provide results with both types of traffic --- search engine spiders and human traffic.
Need help? At Professional Web Studio we can write professional SEO copy that brings in traffic and results!