Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Archives 2011

Written by: Darlene

The Internet is filled with information for people who are interested in holistic medicine. This presents a great opportunity for naturopaths to attract clients. You can increase your business substantially by starting a naturopath blog. Read on for some helpful business blogging tips and ideas for naturopaths.

What Should I Write About?

It might seem daunting to imagine having a blog to maintain when you're busy building a business. But your blog offers you an opportunity to converse with potential customers and repeat customers as well. You can use it to inform people about health issues that naturopaths can ...

Written by: Darlene

If you’re in a competitive business, it’s good to outrank your competitors online. After all, when people click the search button, they often trust that the most relevant answer to their query will be at the top of the results.  How do you outrank your competition online?

outrank competition on google

Here are some helpful tips:

  • You shouldn’t only focus on one keyword phrase to rank well for and don’t just check your results on one search engine. Yes, Google may be the one you strive to succeed with due to their status as the top search engine but don ...

Written by: Darlene

Today I want to talk about REALTORS® and blogging. Every REALTOR® knows that they have a ton of competition, both online and offline. But how many REALTORS® are taking the time to leverage the power of the Internet so that they can rank higher on Google and gain a significant advantage over their competition?

house for sale

While there are many online tools that a REALTOR® can use to attract a steady stream of business, blogging on a regular basis is easy to do, and it will do great things for your business, such as:

  • Attract organic search engine traffic through targeted keyword ...

Written by: Darlene

The online world talks in great detail about the fact that Google gives higher rankings to websites with lots of good backlinks (links from other websites to theirs) versus their competitor's websites with fewer backlinks. Even websites with tonnes of great content can lose out to a competitor’s site that may lack in content but have thousands of backlinks. So what do people do to achieve a higher ranking on Google?

backlinksThey look for simple ways to build as many backlinks to their website as possible, especially if they are in a highly competitive industry.  And knowing that ...

Written by: Darlene

It’s exciting to create a new website. Whether it’s brand new or a better version of your old site, it’s an exciting time. You can hardly wait to see how it changes your business for the better. However, I think what many people forget is that once their new website is launched they still need to figure out ways to create buzz around their new site or no one will be looking at it.

create buzz

Even though we develop well optimized websites for businesses, a new website still needs lots of help getting noticed as fast as possible ...

Written by: Darlene

Why should you build a following on social media tools like Facebook and Twitter? Facebook and Twitter are known as the top two social networking tools around and can help you and your business in many ways, such as SEO, relationship building, viral marketing, and brand visibility.  How can you use them to your advantage in business?

social media

Your customers are using these tools. Your competitions’ customers are using these tools. If you use them to your advantage, you could find great new sources of traffic as well as build stronger relationships with your clients.

Step 1: Build a Following

Social ...

2011 Sep06


Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...

Written by: Darlene

Web content is vital to your success. It needs to be well written and it needs to encompass strong search engine optimization elements, too. Finding the right mix isn’t always easy but it’s essential. Writing bad content for the good of SEO is a myth that won’t help you. It may seem to help with SEO but in reality, it won’t do you any good on a long term basis.

writing bad content


  • SEO is important, but it’s been said that Google looks at your bounce rate as well, so if you get good rankings based on ...

Written by: Darlene

I know that many mortgage brokers email monthly newsletters, with lots of great content, to their current clients, and that is a great way to keep in touch.

But what about all the people that are not on your email list? How will they ever find out about you?

The answer is simple. Create a business blog!

mortgage broker blogs

You see people who want mortgages will often look online first. They'll look online to find out how to qualify and they'll look online for mortgage brokers to talk to. If you are a mortgage broker, your business blog could be ...

Written by: Darlene

Google continually tweaks their algorithms. This means that search engine optimization is on the move on a constant basis. For this reason, it’s smart to continually work on your SEO. An initial bit of work could boost you to the top of Google for the most coveted keyword in your industry but if you don’t continually work on SEO and diversify your strategy, you could suddenly find that your site slides down the rankings and maybe even off the map.

google algorithm

Google continually measures web pages. And at times, it releases changes to how it measures those web pages ...

Written by: Darlene

When you hire an SEO company it’s important that you make sure that you hire the right company. If you hire a company that practices black hat SEO techniques (tricks), you’ll regret it. The tricky thing is - even the people that you would never expect to practice black hat SEO techniques are in fact doing it. And doing it right in front of your eyes.

black hat seo

This is a sensitive subject for me because over the years I have watched some of my competitors as well as some well known "Internet Marketing Experts" use black hat SEO techniques to ...

Written by: Darlene

I know from helping other businesses that business blogging is something that can really help a lot of different types of companies succeed on the Internet. Actually, any business can use blogging to communicate with existing customers, court new customers, and improve website traffic.

landscaping business blog

You already know that your customers and your competition's customers are using the web to make decisions about their landscaping around their home and business.

Not only will they use it expressly to find someone to do business with but they will use it to gather information that helps them make decisions such as who ...

Written by: Darlene

Hiring an SEO company could be a really smart investment that could help you take your business to the next rung on the success ladder. But hiring the right SEO company is vital. There are a lot of companies out there calling themselves experts and making recommendations to website owners. But in some cases, their promises are way too good to be true. Read on for some of the signs to watch out for when you hire an SEO company.

google rankings

Guaranteed #1 Google Rankings

If your SEO company promises this, you should see it as a red flag. Search engine ...

Written by: Darlene

Have you been in business for a while but been apprehensive in using the Internet to promote and market your business?

Did you know that creating a blog for your business is a fun and very inexpensive way to market your business?

Today I am going to talk about tips and ideas that will help you get started in building a blog for your local business so that you can increase awareness of your business and attract lots of new customers that may not otherwise know you exist.

Select Interesting Topics

Be creative in your writing while sharing your expert ...

Written by: Darlene

Getting listed on the first page of Google and other search engines for the phrases that are searched for most often could drive a lot of traffic to your local business.

You’ll get virtual traffic to your website and foot traffic if you are in a store front.

local business on google

Read on for 5 tips that could help you quickly increase your rankings for your local geographical area. Those tips involve:

  1. Keyword Research
  2. Getting Listed on Google Places
  3. Optimizing Your Website
  4. Leveraging Social Networking and Local Online Directories
  5. Submitting Online Content

Online Keyword Research

Do you know what the people who ...

Written by: Darlene

Should you focus your efforts and marketing budget on inbound marketing or on outbound marketing efforts?

Some experts say save your money and just do inbound marketing, others say just do outbound marketing, because either they are comfortable with that due to their past experiences or they are simply unaware of how to use the Internet to do inbound marketing.

With 10+ years of experience, we at Professional Web Studio, a Calgary SEO company, highly recommend a mixture of both inbound and outbound marketing in order to build maximum awareness around your business, increase your customer base and increase your ...

Written by: Darlene

If you’ve got a business, having a website is good. It’s essential in the 21st century.  But having a website that looks good isn’t quite enough. You need traffic!

increase website traffic

Here are some tips on how to increase your website traffic:


There’s a saying in the online marketing community --- content is king.

Content does do a lot for helping you with your traffic. Creating a multi-page website could provide a wealth of information about your business and this could be excellent for visitors who may be interested in doing business with you.

But content does ...

Written by: Darlene

Social media strategies can do a lot for your business.

They can help you:

  • Improve your website traffic
  • Spread the word about who you are and what it is that you do well enough to warrant calling yourself an expert
  • Connect with others and develop authority

They are also excellent as a start to developing meaningful business relationships.

social media strategies

Some companies don’t understand how to leverage social media so below I have included some strategies to help you get started right away.

Here are five strategies for social media success that you could try:

Create Optimized Social Media Profiles

Create ...

Written by: Darlene

business web design

What kind of return on investment (ROI) are you getting out of your website? Was your website a great investment - meaning it's a valuable marketing tool that attracts new clients to your business, or do you feel like it was a waste of money?

I want to share a story with you about one of our clients. From the start he had several experiences that showed that his website was a great investment for his business.

Your Website Lends Credibility to Your Business

First, he said that it built credibility for his business, especially when he was meeting with ...

Written by: Darlene

Business to Consumer Marketing Secrets

online marketing

A competitive advantage could mean the difference between success and mediocrity online. If you take advantage of online marketing secrets you could surpass your competition in the search engines and in the eyes of your customers and prospective customers. Read on for some business to consumer marketing secrets:

Website Image

Make sure you have an up-to-date, modern-looking website that provides value to your customers. It's not enough to talk about how 'great' you are or how 'low' your prices are.

Websites that stand apart from competition demonstrate how they can help their clients.

Make ...

Written by: Darlene

Are you using social media tools to boost your SEO and relationship marketing power? More businesses than ever are hopping onto the social media bandwagon. Social media works for your business in several ways. Read on to find out why you need to be using it for your business.

social media

What is It?

There are dozens of social media tools that exist online and many can do a number of things for your business. Social media, first referred to a few years ago as Web 2.0, helped many businesses change the way they did their online marketing as it helped ...

Written by: Darlene

blogging can increase your sales

The very first post I wrote on this blog was titled Blog Versus Website: Pros and Cons. That was in March, 2010. Yes blogs were already very popular back then, but most small business owners were not using them yet to promote their business. Since then things have changed tremendously online and many more small business owners are blogging as a way to reach out and attract new clients. They have figured out that if you’re looking to leverage the power of the Internet to increase your sales and your market share, blogging can increase your sales substantially both ...

Written by: Guest

social media marketing

Social media began with just being social. Facebook connected long lost high school friends and old college roommates. Blogging, in the very beginning, allowed people to talk about their daily lives, to vent their frustrations and talk about the things they enjoyed most. Twitter allowed people to creatively micro blog their thoughts in 140 characters or less. Quite simply, sharing online was fun and is still fun. Being connected to friends, co-workers and family is now easier than ever with the rise of smart phones and phone apps. We share what restaurants we like, what movies we’ve seen, what ...