Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

2011 Sep06

SEO and ROI

Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small SEO budget could produce substantial ROI.

Small businesses often struggle with the idea of online marketing. Many are afraid that they’ll spend too much money so they either flail on their own or worse --- not bother at all. Some have made attempts with paid advertising programs that didn’t bear fruit so have become jaded and skeptical. But by investing in the right online marketing services, you could see a substantial return on your investment.

One of the great things about search engine optimization is the fact that a small investment could reap rewards for a long time to come. A paid advertising campaign ends when you stop putting money into the program. But with SEO, while it’s advisable to continue SEO on an ongoing basis, even if you do stop working on SEO your traffic won’t instantly screech to a halt. Money you invest this month could continue to bring you results for the next year or more.

Important SEO Elements

Read on for some info about various elements of SEO and how they can help you succeed.

Web Design

The way your site is designed might look great but if it’s not optimized for search engines, you could be deflecting traffic. Search engines crawl web pages in an effort to figure out how to classify them.

Various elements of your web design could help search engines determine which traffic to send your way. An SEO company could help you tweak your design so it’s more search engine friendly. In some cases an entire overhaul is needed but most good SEO companies will offer you choices so you can stay within budget and receive maximum ROI.

In some cases, a few stages of design changes could be arranged so that you start to increase your traffic and revenue earning potential. As this increases, you could allocate more budget to continuing to optimize your site.

On Page SEO

Many website owners make the mistake of working only on their home page because they  don't realize that every page on their site has the potential to bring them targeted traffic.

Optimizing every page increases your site’s SEO potential. There are dozens of elements on the pages that will speak to search engines. The right approach could help your site quickly climb the ranks and get seen by your target visitor.

Off Page SEO

There are many things you can do offline that point to your website in a positive way. Investing even a small amount in an off page SEO campaign could bring your site substantial visibility and off page SEO success could pay off for a long time to come.

SEO isn’t the only way to market online but it is one of the best ways because you can take a small amount of money and turn it into a bigger amount of profit that could continue for a long time. The idea of investing in SEO might concern you. It’s a complex topic with many variables. But the right SEO company will guide you through the process in a way that shows you how it will bring quantifiable results.

Invest in Your Success

Investing in a well designed website and in SEO can produce an excellent return on your investment and take your business to the next level. Talk to Professional Web Studio, a Calgary SEO company and let us show you how we can help you increase your search engine rankings and boost your traffic.


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