Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Online Marketing

Online marketing.

Written by: Darlene

It’s exciting to create a new website. Whether it’s brand new or a better version of your old site, it’s an exciting time. You can hardly wait to see how it changes your business for the better. However, I think what many people forget is that once their new website is launched they still need to figure out ways to create buzz around their new site or no one will be looking at it.

create buzz

Even though we develop well optimized websites for businesses, a new website still needs lots of help getting noticed as fast as possible ...


2011 Sep06

SEO and ROI

Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...


Written by: Darlene

I know from helping other businesses that business blogging is something that can really help a lot of different types of companies succeed on the Internet. Actually, any business can use blogging to communicate with existing customers, court new customers, and improve website traffic.

landscaping business blog

You already know that your customers and your competition's customers are using the web to make decisions about their landscaping around their home and business.

Not only will they use it expressly to find someone to do business with but they will use it to gather information that helps them make decisions such as who ...


Written by: Darlene

Getting listed on the first page of Google and other search engines for the phrases that are searched for most often could drive a lot of traffic to your local business.

You’ll get virtual traffic to your website and foot traffic if you are in a store front.

local business on google

Read on for 5 tips that could help you quickly increase your rankings for your local geographical area. Those tips involve:

  1. Keyword Research
  2. Getting Listed on Google Places
  3. Optimizing Your Website
  4. Leveraging Social Networking and Local Online Directories
  5. Submitting Online Content

Online Keyword Research

Do you know what the people who ...


Written by: Darlene

Should you focus your efforts and marketing budget on inbound marketing or on outbound marketing efforts?

Some experts say save your money and just do inbound marketing, others say just do outbound marketing, because either they are comfortable with that due to their past experiences or they are simply unaware of how to use the Internet to do inbound marketing.

With 10+ years of experience, we at Professional Web Studio, a Calgary SEO company, highly recommend a mixture of both inbound and outbound marketing in order to build maximum awareness around your business, increase your customer base and increase your ...


Written by: Darlene

Business to Consumer Marketing Secrets

online marketing

A competitive advantage could mean the difference between success and mediocrity online. If you take advantage of online marketing secrets you could surpass your competition in the search engines and in the eyes of your customers and prospective customers. Read on for some business to consumer marketing secrets:

Website Image

Make sure you have an up-to-date, modern-looking website that provides value to your customers. It's not enough to talk about how 'great' you are or how 'low' your prices are.

Websites that stand apart from competition demonstrate how they can help their clients.

Make ...