Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Search Engine Optimization

Search engine optimization should be built-in to your website from the beginning of developing your site, and not as an after-thought.

Written by: Darlene

If you’re in a competitive business, it’s good to outrank your competitors online. After all, when people click the search button, they often trust that the most relevant answer to their query will be at the top of the results.  How do you outrank your competition online?

outrank competition on google

Here are some helpful tips:

  • You shouldn’t only focus on one keyword phrase to rank well for and don’t just check your results on one search engine. Yes, Google may be the one you strive to succeed with due to their status as the top search engine but don ...

Written by: Darlene

The online world talks in great detail about the fact that Google gives higher rankings to websites with lots of good backlinks (links from other websites to theirs) versus their competitor's websites with fewer backlinks. Even websites with tonnes of great content can lose out to a competitor’s site that may lack in content but have thousands of backlinks. So what do people do to achieve a higher ranking on Google?

backlinksThey look for simple ways to build as many backlinks to their website as possible, especially if they are in a highly competitive industry.  And knowing that ...


2011 Sep06

SEO and ROI

Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...


Written by: Darlene

Google continually tweaks their algorithms. This means that search engine optimization is on the move on a constant basis. For this reason, it’s smart to continually work on your SEO. An initial bit of work could boost you to the top of Google for the most coveted keyword in your industry but if you don’t continually work on SEO and diversify your strategy, you could suddenly find that your site slides down the rankings and maybe even off the map.

google algorithm

Google continually measures web pages. And at times, it releases changes to how it measures those web pages ...


Written by: Darlene

When you hire an SEO company it’s important that you make sure that you hire the right company. If you hire a company that practices black hat SEO techniques (tricks), you’ll regret it. The tricky thing is - even the people that you would never expect to practice black hat SEO techniques are in fact doing it. And doing it right in front of your eyes.

black hat seo

This is a sensitive subject for me because over the years I have watched some of my competitors as well as some well known "Internet Marketing Experts" use black hat SEO techniques to ...


Written by: Darlene

Hiring an SEO company could be a really smart investment that could help you take your business to the next rung on the success ladder. But hiring the right SEO company is vital. There are a lot of companies out there calling themselves experts and making recommendations to website owners. But in some cases, their promises are way too good to be true. Read on for some of the signs to watch out for when you hire an SEO company.

google rankings

Guaranteed #1 Google Rankings

If your SEO company promises this, you should see it as a red flag. Search engine ...


Written by: Darlene

Getting listed on the first page of Google and other search engines for the phrases that are searched for most often could drive a lot of traffic to your local business.

You’ll get virtual traffic to your website and foot traffic if you are in a store front.

local business on google

Read on for 5 tips that could help you quickly increase your rankings for your local geographical area. Those tips involve:

  1. Keyword Research
  2. Getting Listed on Google Places
  3. Optimizing Your Website
  4. Leveraging Social Networking and Local Online Directories
  5. Submitting Online Content

Online Keyword Research

Do you know what the people who ...


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