Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Small Business Marketing

How to market your small business.

Written by: Darlene

If you’re in a competitive business, it’s good to outrank your competitors online. After all, when people click the search button, they often trust that the most relevant answer to their query will be at the top of the results.  How do you outrank your competition online?

outrank competition on google

Here are some helpful tips:

  • You shouldn’t only focus on one keyword phrase to rank well for and don’t just check your results on one search engine. Yes, Google may be the one you strive to succeed with due to their status as the top search engine but don ...

Written by: Darlene

It’s exciting to create a new website. Whether it’s brand new or a better version of your old site, it’s an exciting time. You can hardly wait to see how it changes your business for the better. However, I think what many people forget is that once their new website is launched they still need to figure out ways to create buzz around their new site or no one will be looking at it.

create buzz

Even though we develop well optimized websites for businesses, a new website still needs lots of help getting noticed as fast as possible ...


2011 Sep06

SEO and ROI

Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...


Written by: Darlene

I know that many mortgage brokers email monthly newsletters, with lots of great content, to their current clients, and that is a great way to keep in touch.

But what about all the people that are not on your email list? How will they ever find out about you?

The answer is simple. Create a business blog!

mortgage broker blogs

You see people who want mortgages will often look online first. They'll look online to find out how to qualify and they'll look online for mortgage brokers to talk to. If you are a mortgage broker, your business blog could be ...


Written by: Darlene

Have you been in business for a while but been apprehensive in using the Internet to promote and market your business?

Did you know that creating a blog for your business is a fun and very inexpensive way to market your business?

Today I am going to talk about tips and ideas that will help you get started in building a blog for your local business so that you can increase awareness of your business and attract lots of new customers that may not otherwise know you exist.

Select Interesting Topics

Be creative in your writing while sharing your expert ...


Written by: Darlene

Getting listed on the first page of Google and other search engines for the phrases that are searched for most often could drive a lot of traffic to your local business.

You’ll get virtual traffic to your website and foot traffic if you are in a store front.

local business on google

Read on for 5 tips that could help you quickly increase your rankings for your local geographical area. Those tips involve:

  1. Keyword Research
  2. Getting Listed on Google Places
  3. Optimizing Your Website
  4. Leveraging Social Networking and Local Online Directories
  5. Submitting Online Content

Online Keyword Research

Do you know what the people who ...


Written by: Darlene

Should you focus your efforts and marketing budget on inbound marketing or on outbound marketing efforts?

Some experts say save your money and just do inbound marketing, others say just do outbound marketing, because either they are comfortable with that due to their past experiences or they are simply unaware of how to use the Internet to do inbound marketing.

With 10+ years of experience, we at Professional Web Studio, a Calgary SEO company, highly recommend a mixture of both inbound and outbound marketing in order to build maximum awareness around your business, increase your customer base and increase your ...


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