Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Tag : seo

2011 Sep06

SEO and ROI

Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...


Written by: Darlene

Web content is vital to your success. It needs to be well written and it needs to encompass strong search engine optimization elements, too. Finding the right mix isn’t always easy but it’s essential. Writing bad content for the good of SEO is a myth that won’t help you. It may seem to help with SEO but in reality, it won’t do you any good on a long term basis.

writing bad content

Why?

  • SEO is important, but it’s been said that Google looks at your bounce rate as well, so if you get good rankings based on ...

Written by: Darlene

Hiring an SEO company could be a really smart investment that could help you take your business to the next rung on the success ladder. But hiring the right SEO company is vital. There are a lot of companies out there calling themselves experts and making recommendations to website owners. But in some cases, their promises are way too good to be true. Read on for some of the signs to watch out for when you hire an SEO company.

google rankings

Guaranteed #1 Google Rankings

If your SEO company promises this, you should see it as a red flag. Search engine ...


Written by: Darlene

Business to Consumer Marketing Secrets

online marketing

A competitive advantage could mean the difference between success and mediocrity online. If you take advantage of online marketing secrets you could surpass your competition in the search engines and in the eyes of your customers and prospective customers. Read on for some business to consumer marketing secrets:

Website Image

Make sure you have an up-to-date, modern-looking website that provides value to your customers. It's not enough to talk about how 'great' you are or how 'low' your prices are.

Websites that stand apart from competition demonstrate how they can help their clients.

Make ...


Written by: Darlene

In this day and age, it’s not enough to have a website – you need to have an optimized website. Millions of people use search engines every day to find information that they need. If you can provide the information that they are looking for, you can earn their business. But none of this can happen if your website isn’t optimized.

Without optimization, your website simply won’t be found. It doesn’t matter how great your product is or what a wonderful service you offer. If you’re not being found in the search engines, your business doesn ...


Written by: Darlene

search engine optimization imageWhether you’re a large company in downtown Calgary, a small company on the outskirts, or an entrepreneur with a business in your basement in Timbuktu, search engine optimization, or SEO, is an essential ingredient of success.  Because the world surfs the web to make buying decisions, you’ll want to be the company that they find when they’re ready to buy whatever it is that you sell. Being found online at the top of Google, Bing, and Yahoo by your target customers would be a lot like having prime real estate, such as one of the big anchor ...


Written by: Darlene

Copywriting is an important part of the success of your website. Your web copy needs to motivate your customers and prospective customers to take action. But it also needs to get the attention of the search engines so that you can obtain great organic rankings in the search engine results pages. That’s why SEO copywriting is so important in 21st century marketing. By writing for your audience, and based on the fundamentals of search engine optimization, your business could get traffic that turns into customers.

SEO

SEO, or search engine optimization, is the act of designing your website ...


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