Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

2010 Nov12

Is it Time to Invest in SEO?

Written by: Darlene

search engine optimization imageWhether you’re a large company in downtown Calgary, a small company on the outskirts, or an entrepreneur with a business in your basement in Timbuktu, search engine optimization, or SEO, is an essential ingredient of success.  Because the world surfs the web to make buying decisions, you’ll want to be the company that they find when they’re ready to buy whatever it is that you sell. Being found online at the top of Google, Bing, and Yahoo by your target customers would be a lot like having prime real estate, such as one of the big anchor stores, at the West Edmonton Mall.

As a Calgary web design and search engine optimization company, we see a lot of people struggling to get found online. Some struggle with their design, others can’t get traffic.

Some others are getting traffic but it’s not converting from browser into buyer. 

By investing in search engine optimization, you invest in the potential of your business. Your website needs to be more than just a pretty face. Analyzing your audience, knowing your market, being aware of what your competition is doing, and understanding the way that search engines “think” will give you an edge.

Tried and failed at DIY SEO?

A lot of people flail when they try to optimize their site on their own.

There are many tools and resources that offer help. Some contradict one another. Some website owners find that as soon as they’ve mastered what they’ve learned, they’ll hear a big announcement about the rules changing. It can be difficult to keep it all straight and besides, you’re an expert in your niche, right?

It’s not easy to be an expert in your niche, a successful business person, and an SEO expert, too!

SEO includes many elements, such as:

  • Finding the right keyword phrases for you to attempt to rank for. Regardless of your industry, there are several top phrases the vast majority of the target customer base uses. You’ll need to know about some of those phrases so you can put a plan of action in place. It may include a targeted local campaign, and it may require you to attempt to rank for Long Tail phrases as well as short tail phrases. You need to know how to use the “buying” keywords so you can get the right traffic to your site. Then, you can work on your SEO copywriting so you can convert that browser into a buyer.
  • On Page Optimization. Various attributes of your website are being crawled by search engines. Standardization is smart. Ensuring you use keyword phrases on every page and in multiple locations (such as meta data, image tags, etcetera) will help you optimize your site so that search engines can quickly identify your niche and help point the right traffic to you.
  • Off Page Optimization. SEO relies on many attributes. Search engines look on your site and they also look at who’s linking to you to help them determine relevancy. Your off page optimization could impact your standings against your competitors, for instance.

SEO is important and a multi-faceted and ongoing approach is key to making it work for you. But organic SEO shouldn’t overshadow your marketing efforts. That’s why Professional Web Studio offers full business solutions that can help you truly leverage the power of the Internet. Are you motivated to get targeted traffic that converts into leads or customers?

Talk to us about your SEO needs.

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